2024 Political Ad Spend Forecast. Increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 political ad spending. Tv political ad spend will hit $7.06 billion this year, per our december 2023 forecast.
Increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 political ad spending. We forecast that us political ad spending will surpass $12 billion this year, up 28.7% from the 2020 presidential election, which saw $9.57 billion spent on ads.